Tuesday, May 12 | 8AM | The Boat Tasting Room – thanks to Don for hosting!
VILLAGE updates ~ MARC
• Looking into TOC (time of consumption) to get a more favorable rate for electric. Would be based on when you use power to save money. Problem is we don’t have smart meters; trying to find ways to test
• Board going to a municipal electric conference next week – Lake Placid is not the only area with electric issues
• Looking to increase the penalty for loading zone tickets. Also trying to change the legislation to compile late fees for tickets to get them paid in a timely manner
ORDA updates ~ MEGAN
• Join ORDA & ROOST for Business After Hours tomorrow! Will have details on summer passport, events, etc. Find all the info here: https://www.lakeplacid.com/events/olympic-authority-roost-business-after-hours
• RSVP to Kristin@roostadk.com by today 5/12, to receive a free drink
ROOST UPDATES ~ CATHERINE
4th of July-A BIG one! 250 years of Independence
• Contract with original fireworks company
• Theme for 2026-This year’s theme: “Rings of Independence” Celebrating 250 years and Lake Placid’s Legacy
• Call for parade participants-Email Catherine (Catherine@roostadk.com) to register by June 19th
• Events scheduled for day of
-Live Music in Mid’s Park 1-4(All Night Boogie Band)
-Parade begins at 5pm down Main Street (this year to include Olympic athletes)
-Inline Skating on the Oval 6-9pm
-Lighting of the Olympic Center all weekend
-Fireworks with Set the Night to Music at 9:30pm
-Star Spangled Ski Jumps
-I Love NY Horseshow
• This year the requirement for handouts such as candy etc… is the person must be outside of the vehicle.
• Check out the business tool kit!
Community Day
• Reminder, New location! May 31 1-4pm at The Ski Jumping Complex
• Live music, fun for kids, free drinks and food
• ORDA special pricing on Elevator and Chair lift ($5)
• Join in the fun of this great community event that is free for all those who live, work and volunteer in Lake Placid
ROOST
• ROOST attended Adirondack Day on Monday, April 27. A wide range of organizations from across the Adirondacks will be represented, showcasing everything the region has to offer for those who live, work, and visit here.
• The Adirondack Rail Trail app is in its final stages
• Adam Desantis from ROOST participated in the agritourism panel with ILNY and Cornell at the NYSTIA conference
• AdirondacksUSA.com, a new umbrella site designed to introduce travelers to the Adirondacks and build recognition of the region as a unified destination.
ROOST/Olympic Authority Social
• The Regional Office of Sustainable Tourism and Olympic Authority will host a Spring Business After Hours at the Lake Placid Conference Center on May 13, 2026 from 5 p.m. – 6:30 p.m.
• This spring, we’re taking the event to the next level with an exciting NEW format featuring interactive, quick learning stations designed to help you promote your business this summer!
Conferences coming up:
ROOST sends this information in our email communications. They are also posted on the Insider under Community Highlights and the ROOST website! Make sure your teams know of conferences!
https://insider.lakeplacid.com/
https://www.roostadk.com/regions/lake-placid/conference-calendar
Porsche Parade 2026: Save the Date – June 14–20, 2026: The annual Porsche Parade is coming to Lake Placid, NY in June of 2026! Additional information to be announced soon, but spectators can expect a one-of-a-kind car show, races, and more!
TROLLS! June 1-October 31–Save the Humans! The Trolls exhibit will be at The Wild Center
OTHER
• When planting/choosing flowers, think red, white & blue for the 250th Anniversary
• Tim Robinson (Terry Robards) and David McKillip (The Devlin) have joined the LPBA Board of Directors
Next Meeting: Tuesday, June 9. 5:30 PM at The Boat. $5 drinks!
2/10/26 | 5:30PM | Whiteface Lodge – thanks to Mary Catherine for hosting!
VILLAGE UPDATES ~ MARC
Work Session – talked about the potential of a seasonal increase in meter rates (Memorial Day – Labor Day) of $1
BEAUTIFICATION
If you received a survey from Cherise, it is VERY IMPORTANT that you fill it out.
Some things to remember:
• Lake Placid Beautification is a not-for-profit organization
• They do not maintain the Village planting anymore
ROOST UPDATES ~ CATHERINE
Marketing & Digital Updates
• Olympic Flier: New guest-facing fliers (designed by ROOST) highlighting local events
• Lakeplacid.com Enhancements: recent site-wide updates include Interactive map views for listings and corrected calendar functionality & improved “related stories,” clickable cards, and enhanced promotion displays.
• Regional Event Planning Calendar: A new tool for organizers to coordinate regional events
•• Access: calendar.adirondacksusa.com
•• Credentials: User: guest Password: calendar
• Influencers Spotlight: Travel creator Jacqueline Krawiecki (@_jkrow) visited this past weekend. Content is being shared with her 136K followers
Upcoming Events & Opportunities
• Eat Local NY Restaurant Week (April 13-26)
Cost: Free for restaurants to register
Benefit: Promotion via ROOST marketing channels and Eat Local site
Action: sign up at eatlocalnewyork.com
• Michelin Winter Tire Academy: Winter driving training at Lake Placid Airport
Dates: Feb 14-15, 21-22. Michelin is on a 3 year contract
Cost: $250/vehicle (up to 4 people); vehicle provided
•Adirondack Winter Pride (Feb 27-March 1): Second annual celebration featuring a welcome party, Olympic Oval skating, Whiteface Skiing, and events
Operations & Research
• Reports: The 2025 End-of-Year Report is now live at ROOSTADK.com
• Group Sales (ABA Marketplace): Hannah Sappah attended the American Bus Association Meeting in Reno to secure bus tour operator leads
• Tourism Impact Survey (Key Findings)
•• Sentiment: 83% of residents view tourism as community-positive
•• Growth Potential: Business owners identified May & June as the primary growth months
•• Priorities: Residents favor marketing focus on Arts, Biking, and Dining
•• Challenges: Traffic, affordable housing, and environmental impact remain top concerns
•• Full Data: roostadk.com/research
Strategic Planning: Looking Ahead
• America 250 (July 4, 2026)48% of travelers are already aware of the 250th Anniversary; 61% of those plan to take overnight trips. Target within few hours of LP
Action: Submit July 4th events and packages now for inclusion in early media pitches
• Spring/Summer Bookings: Travelers in 2026 are trending toward value-conscious, longer stays
Strategy: Promote 4+ night stays and mid-week bundles on the FREE Packages Page to fill rooms during the shoulder season
ROOST packages and promotions pages get significant traffic and is free to use. Add your late winter, spring, and summer specials now to reach more visitors
What about Canada? Although destination website traffic from Canadian users has been down throughout the year, it picked up in November and December with strong year-over-year growth in these 2 months. This points to improving sentiment towards the end of the year and an opportunity to re-engage Canadian travelers with winter messaging. Source: ROOST website date
2026 LPBA Officers
• President: Don Poulsen
• Vice President: Robert DiMarco
• Secretary: Joell Stetson
• Treasurer: Heather LePere
Board of Directors
Marc Galvin
Lori Fitzgerald
Next Meeting will be on Tuesday, May 12. Time and location TBD
Please pay your 2026 dues if you haven’t yet. $40 if paid before 3/31/26. Please remember to fill out the online form too!