2/10/26 | 5:30PM | Whiteface Lodge – thanks to Mary Catherine for hosting!
VILLAGE UPDATES ~ MARC
Work Session – talked about the potential of a seasonal increase in meter rates (Memorial Day – Labor Day) of $1
BEAUTIFICATION
If you received a survey from Cherise, it is VERY IMPORTANT that you fill it out.
Some things to remember:
• Lake Placid Beautification is a not-for-profit organization
• They do not maintain the Village planting anymore
ROOST UPDATES ~ CATHERINE
Marketing & Digital Updates
• Olympic Flier: New guest-facing fliers (designed by ROOST) highlighting local events
• Lakeplacid.com Enhancements: recent site-wide updates include Interactive map views for listings and corrected calendar functionality & improved “related stories,” clickable cards, and enhanced promotion displays.
• Regional Event Planning Calendar: A new tool for organizers to coordinate regional events
•• Access: calendar.adirondacksusa.com
•• Credentials: User: guest Password: calendar
• Influencers Spotlight: Travel creator Jacqueline Krawiecki (@_jkrow) visited this past weekend. Content is being shared with her 136K followers
Upcoming Events & Opportunities
• Eat Local NY Restaurant Week (April 13-26)
Cost: Free for restaurants to register
Benefit: Promotion via ROOST marketing channels and Eat Local site
Action: sign up at eatlocalnewyork.com
• Michelin Winter Tire Academy: Winter driving training at Lake Placid Airport
Dates: Feb 14-15, 21-22. Michelin is on a 3 year contract
Cost: $250/vehicle (up to 4 people); vehicle provided
•Adirondack Winter Pride (Feb 27-March 1): Second annual celebration featuring a welcome party, Olympic Oval skating, Whiteface Skiing, and events
Operations & Research
• Reports: The 2025 End-of-Year Report is now live at ROOSTADK.com
• Group Sales (ABA Marketplace): Hannah Sappah attended the American Bus Association Meeting in Reno to secure bus tour operator leads
• Tourism Impact Survey (Key Findings)
•• Sentiment: 83% of residents view tourism as community-positive
•• Growth Potential: Business owners identified May & June as the primary growth months
•• Priorities: Residents favor marketing focus on Arts, Biking, and Dining
•• Challenges: Traffic, affordable housing, and environmental impact remain top concerns
•• Full Data: roostadk.com/research
Strategic Planning: Looking Ahead
• America 250 (July 4, 2026)48% of travelers are already aware of the 250th Anniversary; 61% of those plan to take overnight trips. Target within few hours of LP
Action: Submit July 4th events and packages now for inclusion in early media pitches
• Spring/Summer Bookings: Travelers in 2026 are trending toward value-conscious, longer stays
Strategy: Promote 4+ night stays and mid-week bundles on the FREE Packages Page to fill rooms during the shoulder season
ROOST packages and promotions pages get significant traffic and is free to use. Add your late winter, spring, and summer specials now to reach more visitors
What about Canada? Although destination website traffic from Canadian users has been down throughout the year, it picked up in November and December with strong year-over-year growth in these 2 months. This points to improving sentiment towards the end of the year and an opportunity to re-engage Canadian travelers with winter messaging. Source: ROOST website date
2026 LPBA Officers
• President: Don Poulsen
• Vice President: Robert DiMarco
• Secretary: Joell Stetson
• Treasurer: Heather LePere
Board of Directors
Marc Galvin
Lori Fitzgerald
Next Meeting will be on Tuesday, May 12. Time and location TBD
Please pay your 2026 dues if you haven’t yet. $40 if paid before 3/31/26. Please remember to fill out the online form too!