2025 Meeting Notes
The LPBA meets the second Tuesday of every month.
Tuesday, June 10, 2025
5:30 PM | Main Street NBT
Join us for an evening social!
Tuesday, May 13, 2025
8AM | The Breakfast Club – Thanks to Heather for Hosting
ROOST UPDATES~ CATHERINE
• The new Lake Placid website is complete and live! https://www.lakeplacid.com/
• ROOST is participating in an agritourism networking event hosted by Cornell Cooperative Extension on Monday, May 19, focused on strengthening the agritourism industry in the North Country. ROOST will be presenting on marketing support and collaboration opportunities.
• Legacy Site Updates
• Bobsled Experience – closed this summer
• Cliffside Coaster – open intermittently
• Discover Biking – May 23
• Discover Biathlon & Luge – May 24
• Inline Skating on Oval – May 23
• Indoor Skating, Curling, & Stick ‘n Puck – July 1
• Skyride w/ Gondola & Zip Line – May 15
• Visitors Services:
Number of people through the door:
• March: 1881
• April: 906
• The Olympic Authority has announced that Skate America will return to the Olympic Center in November 2025. This competition is one of the key events used to determine the U.S. Olympic figure skating team. You will remember this one has a big impact on businesses.
• The Lake Placid Guides will be in on the week of 5/19
• Upcoming Conferences: https://www.roostadk.com/conferencecalendar
• Heart Network Care Coordination in Healthcare Conference: Wednesday, May 21 – Thursday, May 22, 2025 | Attendees: 150
• SUNY Technology Conference: Monday, June 2 – Thursday, June 5, 2025 | Attendees: 500
• Tri-County Youth Conference: Friday, June 6, 2025 | Attendees: 250
• The 4th of July committee is busy planning the day’s events! Make sure you sign up to be in the parade!Catherine@roostadk.com
• In the meantime, ROOST is hosting travel writers, finalizing summer photo and video shoots, getting information distributed, raising awareness, helping travelers find their way in LP, and so much more. Please let me know if you need assistance! Catherine@roostadk.com
OTHER
Community Day – Sunday, June 1 | 1-4PM | Lake Placid Horse Show Grounds
FREE to everyone who works, lives, or volunteers in the Lake Placid Community. FREE food & drinks. Live Music by The McGraw Project. Kids’ Activities (Surf’s Up theme) Download and print the flyer
Next Meeting: Tuesday, June 10th. 5:30pm at NBT on Main Street
Tuesday, March 11, 2025
8AM | The BookStore Plus
VILLAGE UPDATES ~ MARC
• Plan to redo bathrooms in lower lot- only one bid came back (over budget). Looking for other options. Staircase needs to be rebuilt, maybe new paint. Looking into Main Street fund from when parking prices increased
• Checked in with Mike and meters are working correctly
• Electric rates (workshop today) – get a certain amount of hydropower then goes to open market where we bid against others which is why it’s so high (can’t be negotiated)
• Have extra bike racks – if you have an idea on a good spot for them, let us know!
ROOST UPDATES ~ CATHERINE
• We hosted Snowtrax, a Canadian snowmobiling production company to film two long-form travel itineraries. One will feature the Adirondack Rail Trail, while the other will feature a ride through Newcomb, Indian Lake, etc. This is an ILNY matching funds campaign. check out the video they have done in the past
• Dan Kelleher, ROOST CEO is representing ROOST and Essex County on the North Country Regional Economic Development Council (dedicated to economic development in Clinton, Essex, Franklin, Hamilton, Jefferson, Lewis, and St. Lawrence counties) Meetings began last Monday.
• MJ and Michelle attended the Adirondack Climate Conference at The Wild Center last week. The goal is to address climate challenges and opportunities in Northern New York.
• SEO Snapshot: So far this year Lake Placid has seen 93k sessions (of the total 236k sessions) come from search, which is a 4% increase from last year. Here are some of the top searches:
– Toboggan: two of our top queries are looking for information on the toboggan chute. In the last four weeks this page has seen a 46% increase in clicks to bring in nearly 2,500 sessions
– Dog Sledding
– Hockey Tournaments and events
– New page: 3 months in and so far it’s brought 650 sessions from 11k impressions. Of those, 450 sessions from 6.5k impressions came in the last four weeks.
– Events: Lake Placid’s events page is the second most popular landing page right now.
• Fun Idea to promote: 12am-6am Total Lunar Eclipse Friday, March 14th. Witness the Lunar Blood Moon over the Adirondacks on March 14, 2025. In the early morning hours of March 14, 2025, the Adirondacks will be treated to a breathtaking celestial event—a Lunar Blood Moon. As the Earth moves between the sun and the moon, its shadow will cast a deep red hue over the lunar surface, creating a mesmerizing spectacle in the dark Adirondack skies. Lunar Eclipse Timing: Begins just before midnight on Thursday, March 13, 2025. Maximum eclipse occurs around 3:00 a.m. on Friday, March 14, 2025
• Let’s Do Lake Placid for Everett Potter’s Travel Report. Last February ROOST arranged this FAM tour and this is the result! Enjoy.
• Everett Potter is a seasoned travel writer who launched this publication in the early 2000’s. He’s been a resource for the travel writer community for decades
• Conferences coming up:
• U.S. Ski and Snowboard Hall of Fame History Celebration and Induction: Wednesday, March 25 – Saturday, March 29, 2025, Free and Paid events, family friendly. Fashion Show on 28th! | Attendees: 500
• Adirondack North Country Association Summit: Wednesday, April 30 – Friday, May 2, 2025 | Attendees: 200
• NYS Office of Parks and Recreation In Service Event: Wednesday, April 30 – Friday, May 2, 2025 | Attendees: 50
• Travel Shows:
• Past: New York Travel and Adventure Show was attended by ROOST team
• Saratoga Travel Show is the end of March
• Ottawa Travel Show is in April (17K show visitors ready to travel! )
• MaryJane recently returned from ABA in Philadelphia (a group travel show, “American Bus Association”) promoting the region for tours.
• A couple of Key Findings from the Tourism Impact Study results.
• Business owners indicated that increased business during specific months would be beneficial, with May (61%) being the most frequently mentioned month.
• A total of 734 surveys from residents and business owners, completed between October 7 and November 16, were included in the results, with a 4% margin of error at a 95% confidence level.
• Business owners indicated that increased business during specific months would be beneficial, with May (61%) being the most frequently mentioned month.
• A total of 734 surveys from residents and business owners, completed between October 7 and November 16, were included in the results, with a 4% margin of error at a 95% confidence level.
• Eighty-four percent of those surveyed believe tourism positively impacts their community
ORDA UPDATES ~
• Bobsled Championships this weekend got moved to Friday/Saturday (due to weather)
• ECAC’s March 21 & 22
• SuperTour Finals March 26-30
LAND USE CODE UPDATES ~ LORI
• Committee is meeting on this. Topics that have been mentioned include:
• Short-term workforce housing
• Lighting (Dark Skies suggesting changes, enforcement)
• Sign Code
• Looking for some LPBA members to form a sub-committee that can attend these meetings and discuss
OTHER
• Community Connectivity Committee – working on connecting people – how to get people from Rail Trail to town; linking John Brown Farm to Heaven Hill
• Membership Dues: $40 if paid by 3/31, $50 after that. You can pay by check or PayPal. Please fill out a form regardless of how you pay (even if you have been a past member)
• April Mixer: looking for volunteers to host an evening social on 4/8
• LP Events
• Ironman: want to shorten section on River Road – possibly bring race to Main Street. Would require the street to be closed to cars
• Main Street Mile the Friday before the Marathon
• Canadian Travel Initiatives (from ROOST)
In-Market: As we all know, “Word of Mouth” is one of the most effective forms of advertising. Right now, we have the opportunity to ensure that Canadian visitors who are still visiting have the best possible experience and leave eager to share how welcoming Lake Placid and the Adirondacks were.
• Bilingual posters and window flyers are currently with the printer and will be distributed this week.
Here is a link to a printable flyer businesses can also use.
• Small Canadian flags for counters are available for businesses.
Canadian Advertising:
• Testing and tracking different messaging for our spring travel and spring ski campaigns. Insights gained will inform summer ads launching shortly.
• Launching a Canada-specific landing page for ad campaigns. We will do ongoing testing and performance monitoring to adjust the content accordingly
• Golf ads are getting ready to start. This has traditionally been a strong Canadian audience. We will be working with lodging properties on golf/summer/ fall travel packages
New Audiences:
While we continue to market to Canada, we are proactively preparing for shifts in Canadian visitation.
We’ve identified key attractions that are popular with Canadian travelers and are developing campaigns to attract new audiences and keep visitor numbers strong.
Ottawa Travel Show: Attending the weekend of April 12-13, 2025. Any special offers/packages/etc.
No in-person meeting
ROOST Updates:
We are hosting Snowtrax, a Canadian snowmobiling production company to film two long-form travel itineraries. One will feature the Adirondack Rail Trail, while the other will feature a ride through Newcomb, Indian Lake, etc. This is an ILNY matching funds campaign. Arrived Monday!
https://www.youtube.com/watch?v=ug7E6PJcPy4 (check out the video they have done in the past )
Dan Kelleher will represent ROOST and Essex County on the North Country Regional Economic Development Council (dedicated to economic development in Clinton, Essex, Franklin, Hamilton, Jefferson, Lewis, and St. Lawrence counties) Meetings beginning on Monday.
SEO Snapshot:
So far this year Lake Placid has seen 93k sessions (of the total 236k sessions) come from search, which is a 4% increase from last year. Here are some of the top searches:
• Toboggan: Two of our top queries are looking for information on the toboggan chute. In the last four weeks this page has seen a 46% increase in clicks to bring in nearly 2,500 sessions
• Dog Sledding
• Hockey Tournaments and events: new page: 3 months in and so far it’s brought 650 sessions from 11k impressions. Of those, 450 sessions from 6.5k impressions came in the last four weeks.
• Events: Lake Placid’s events page is the second most popular landing page right now.
FAM Tour to check out! (I know that the one picture is The Oval and not Mirror Lake) Let’s Do Lake Placid for Everett Potter’s Travel Report. Last February ROOST arranged this FAM tour and this is the result! Enjoy. Everett Potter is a seasoned travel writer who launched this publication in the early 2000’s. He’s been a resource for the travel writer community for decades.
Conferences coming up:
U.S. Ski and Snowboard Hall of Fame History Celebration and Induction
Wednesday, March 25 – Saturday, March 29, 2025 | Attendees: 500
Adirondack North Country Association Summit
Wednesday, April 30 – Friday, May 2, 2025 | Attendees: 200
Travel Shows:
Past: New York Travel and Adventure Show was attended by ROOST team
Saratoga Travel Show is the end of March
Ottawa Travel Show is in April (17K show visitors ready to travel! )
MaryJane just returned from ABA in Philadelphia (a group travel show, “American Bus Association”) promoting the region for tours.
Tourism Impact Study results: https://www.roostadk.com/regional-office-of-sustainable-tourism-shares-results-of-tourism-impact-survey
A couple of Key Findings: check link for entire report
Eighty-four percent of those surveyed believe tourism positively impacts their community
Business owners indicated that increased business during specific months would be beneficial, with May (61%) being the most frequently mentioned month.
A total of 734 surveys from residents and business owners, completed between October 7 and November 16, were included in the results, with a 4% margin of error at a 95% confidence level.
ADK Winter Pride: You can participate! Adirondack Winter Pride weekend is taking place March 7-9, 2025, with activities planned throughout Lake Placid and Wilmington for LGBTQ+ residents, visitors, and their allies. Organizers are encouraging businesses, restaurants, hotels, civic groups, individuals, and others to consider participation through sponsorships, events, and special promotions.
Businesses that would like to take part should contact info@adkwinterpride.com. Additionally, businesses and organizations interested in sponsoring ADK Winter Pride should contact Metzgar at Adirondack North Country Gender Alliance via email at info@adkncga.org.
Presidents Week flier: ROOST and Orda put together this flier for our guests, locals and businesses:
Presidents’ Week
Olympic Authority Happenings Presidents’ Week