2025 Meeting Notes
The LPBA meets the second Tuesday of every month.
Tuesday, March 11, 2025
8AM | The BookStore Plus
VILLAGE UPDATES ~ MARC
ROOST UPDATES~ CATHERINE
ORDA UPDATES ~ MEGAN
LAND USE CODE UPDATES ~ LORI
OTHER
• Canadian Business (tariff feedback/marketing)
• Membership Dues
• April Mixer
No in-person meeting
ROOST Updates:
We are hosting Snowtrax, a Canadian snowmobiling production company to film two long-form travel itineraries. One will feature the Adirondack Rail Trail, while the other will feature a ride through Newcomb, Indian Lake, etc. This is an ILNY matching funds campaign. Arrived Monday!
https://www.youtube.com/watch?v=ug7E6PJcPy4 (check out the video they have done in the past )
Dan Kelleher will represent ROOST and Essex County on the North Country Regional Economic Development Council (dedicated to economic development in Clinton, Essex, Franklin, Hamilton, Jefferson, Lewis, and St. Lawrence counties) Meetings beginning on Monday.
SEO Snapshot:
So far this year Lake Placid has seen 93k sessions (of the total 236k sessions) come from search, which is a 4% increase from last year. Here are some of the top searches:
• Toboggan: Two of our top queries are looking for information on the toboggan chute. In the last four weeks this page has seen a 46% increase in clicks to bring in nearly 2,500 sessions
• Dog Sledding
• Hockey Tournaments and events: new page: 3 months in and so far it’s brought 650 sessions from 11k impressions. Of those, 450 sessions from 6.5k impressions came in the last four weeks.
• Events: Lake Placid’s events page is the second most popular landing page right now.
FAM Tour to check out! (I know that the one picture is The Oval and not Mirror Lake) Let’s Do Lake Placid for Everett Potter’s Travel Report. Last February ROOST arranged this FAM tour and this is the result! Enjoy. Everett Potter is a seasoned travel writer who launched this publication in the early 2000’s. He’s been a resource for the travel writer community for decades.
Conferences coming up:
U.S. Ski and Snowboard Hall of Fame History Celebration and Induction
Wednesday, March 25 – Saturday, March 29, 2025 | Attendees: 500
Adirondack North Country Association Summit
Wednesday, April 30 – Friday, May 2, 2025 | Attendees: 200
Travel Shows:
Past: New York Travel and Adventure Show was attended by ROOST team
Saratoga Travel Show is the end of March
Ottawa Travel Show is in April (17K show visitors ready to travel! )
MaryJane just returned from ABA in Philadelphia (a group travel show, “American Bus Association”) promoting the region for tours.
Tourism Impact Study results: https://www.roostadk.com/regional-office-of-sustainable-tourism-shares-results-of-tourism-impact-survey
A couple of Key Findings: check link for entire report
Eighty-four percent of those surveyed believe tourism positively impacts their community
Business owners indicated that increased business during specific months would be beneficial, with May (61%) being the most frequently mentioned month.
A total of 734 surveys from residents and business owners, completed between October 7 and November 16, were included in the results, with a 4% margin of error at a 95% confidence level.
ADK Winter Pride: You can participate! Adirondack Winter Pride weekend is taking place March 7-9, 2025, with activities planned throughout Lake Placid and Wilmington for LGBTQ+ residents, visitors, and their allies. Organizers are encouraging businesses, restaurants, hotels, civic groups, individuals, and others to consider participation through sponsorships, events, and special promotions.
Businesses that would like to take part should contact info@adkwinterpride.com. Additionally, businesses and organizations interested in sponsoring ADK Winter Pride should contact Metzgar at Adirondack North Country Gender Alliance via email at info@adkncga.org.
Presidents Week flier: ROOST and Orda put together this flier for our guests, locals and businesses:
Presidents’ Week
Olympic Authority Happenings Presidents’ Week